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Once upon a time, in the glamorous city of Los Angeles, there lived a little chihuahua named Bella Bellina. With her beautiful brindle coat and impeccable sense of style, she captivated the hearts of everyone she met.
One day, in the magical land of Furdrobe, the Fairy Dogmother was busy creating her new Bluebells Collection, and she needed some very special silks and crystals to complete it. Every hundred years, the Bluebell Woods in Sussex renewed its magic by letting its most precious treasures rest, waiting patiently for a worthy soul to awaken them. Protected by the Butterfly Guardian, these secrets would only reveal themselves to one with a pure heart and who truly loved the colour blue. Without these treasures, the collection could not be complete. So the Fairy Dogmother sent the Flower Fairy to Bella Bellina and asked for them both to travel to the Bluebell Woods. She knew that the little chihuahua’s deep love for blue would make her the perfect little helper.
In a whoosh of fairy dust, the Flower Fairy transported them to the Bluebell Woods, where a shimmering carpet of bluebells stretched out before them, swaying softly in the breeze. The fairy searched high, and Bella Bellina searched low, but alas, no treasures were to be found.
Just as they were about to lose hope, the Guardian Butterfly appeared before them. Her iridescent blue wings shimmered in the dappled light, her presence serene and mesmerising. She circled Bella Bellina, quietly observing her, and sensed that she might be the one to awaken the hidden treasures of the woods. She fluttered forward, guiding them through the trees to a secret glade. There, the unopened silk bluebells shone softly, their bells twinkling with a soft glimmer, for inside each one, there nestled a crystal butterfly, and their wings began to flutter, stirred by the magic that radiated from Bella Bellina as she quietly approached. As she pranced like a ballerina through the flowers, each little silk bell opened with the gentlest touch of her paw, releasing the butterfly crystals hidden inside. They fluttered into the air, catching the light as they danced around her, then drifted softly to the ground in a quiet shower of sparkles. As Bella Bellina gently gathered the sparkling crystals and the Flower Fairy collected the silk petals, they knew they had uncovered the most magical materials for the collection—treasures revealed only to those the Bluebell Woods deemed truly worthy.
With their task complete, the Flower Fairy scattered her fairy dust and whisked them back to Furdrobe. The Fairy Dogmother was delighted. With a wave of her wand, she created a breathtaking bow that shimmered with the magic of the Bluebell Woods. Its silk glowed with enchantment, and nestled within its folds was a crystal butterfly, which sparkled with the beauty of Bella Bellina. “A beautiful bow for a beautiful little girl. This bow shall be called the VIP Bella Bellina” exclaimed the Fairy Dogmother and gave it to her and they both beamed with joy.
From that day forward, Bella Bellina carried the spirit of the Bluebell Woods with her, for its magic was woven into every thread of her special bow.
And so, the Bluebells Collection was born, inspired by a little chihuahua named Bella Bellina and the wonder of the Bluebell Woods.
Furdrobe, because every pet deserves to sparkle.
In the vibrant land of Mexico, where golden beaches stretch along turquoise waters, there lived a handsome and brave little chihuahua named Prince Jordan Valentino. He had just received an invitation to the Oscars and was wondering what to wear.
Little did he know that far away, disaster had struck. The Fairy Dogmother had been creating a beautiful new collection so that all the doggies in the world could attend the Oscars. A decadent collection all in black and gold, made from the finest silks and genuine Austrian crystals. But her fancy cut crystals had all vanished!
She consulted the enchanted crystal on her ring, which revealed that a mischievous pixie had spirited them away to the depths of a nearby cavern.
As Prince Jordan Valentino walked along the beach, a gentle breeze carried whispers that danced through the air. He knew these were no ordinary whispers; it was the Fairy Dogmother sending a message from afar. They had long been friends, and she knew that only he had the wisdom to retrieve the lost crystals.
Without hesitation, he set off, navigating hills and forests until he discovered a trail of twinkling crystals. As he stepped onto them, they sank gently into the earth, forming a magical stairway leading him underground into the cavern. Inside, the mischievous pixie was perched upon a pile of glittering jewels, and she made it clear that she was unwilling to part with her newfound treasure. But she was in a playful mood and said she would release the crystals if he could solve her riddle.
'Born from fire yet cool to touch, in caverns deep, I sparkle much. A treasure cherished, giving pets delight, I shine by day and glow at night. What am I?'
With wisdom and wit, he unravelled the puzzle, declaring the answer, Prince Jordan Valentino exclaimed ‘A crystal’. Disappointed and defeated, the pixie conceded, and returned all the crystals to him.
When he returned to Furdrobe, the Fairy Dogmother was delighted to be reunited with her crystals, and with a wave of her wand, she set them into her new collection, making it shine brighter than ever before. She turned to him with a smile and asked if he needed a new bow for the Oscars.
He told her that he needed to look his very best for the event. The Fairy Dogmother beamed and declared that this new collection would be called ‘Hollywood’. She selected her sparkliest bow and fastened it around his neck, naming it the VIP PJV.
On the night of the Oscars, as he walked the red carpet feeling incredibly proud that he had been so brave going on his Fairy DogMother’s quest. He thought of his journey, the magical staircase and the sparkle of wisdom that had always been inside him.
At that moment, he knew that this had been the adventure of a lifetime. He hoped one day he would be called upon for another…
He knew in his heart that the Hollywood Collection would never have happened without him.
Furdrobe—because every pet deserves to sparkle.
In the enchanting realm of Furdrobe, the Fairy Dogmother was busy preparing her new Valentine's collection. This sparkling collection, made from the finest silks and crystal hearts, needed one final touch: crystal cherries from a magical cherry tree in Paris. She knew that only a truly special dog could bring them back, so she called upon her dear friend Lizzie, a beautiful Cavalier King Charles Spaniel to go and unlock the power of the tree.
With a sprinkle of fairy dust, Lizzie found herself in the heart of Paris, near the Eiffel Tower, surrounded by the buttery scent of pastries and the soft melody of a distant accordion. Paris was every bit as beautiful as she’d imagined. As she wandered the cobblestone streets, she realised she was lost and paused outside a little boulangerie. Just then, she heard the chime of a bell as the door swung open, and a French bulldog appeared, his eyes twinkling with charm.
“Bonjour, mademoiselle, enchantée,” he bowed. “I am Jean-Pierre. You seem in need of assistance, non?”
Lizzie explained her quest, showing him the mystical pendant, and Jean-Pierre nodded knowingly. While cherry trees don’t typically bear fruit in February, he knew of the legendary tree in the Jardin des Plantes. “It blooms only for those with the purest of hearts. Come, I will take you,” he said, and they set off together.
At last, they arrived at a hidden corner of le jardin, and there stood the magnificent cherry tree. Its branches were bare, save for a faint shimmer that hinted at its magical nature. As they approached, tiny fairies flitted from the shadows, their wings shimmering like rainbows. They greeted Lizzie and urged her to step closer.
The pendant began to glow softly, sending out ripples of light that engulfed the tree. With each beat of Lizzie’s heart, the tree awakened, and one by one, glowing crystal cherries emerged, hanging like jewels on the branches. The fairies clapped in delight, declaring Lizzie’s heart to be the purest they had ever seen. They circled the tree, creating a breeze so that the sparkly cherries fell to the ground. Carefully, Lizzie picked the cherries, placing them in a velvet pouch the Fairy Dogmother had given her.
As she thanked Jean-Pierre for his guidance, he smiled warmly. “It was my honor, mademoiselle,” he said, his tail wagging. “Paris is always better when shared, mon cheri.” Lizzie blushed at his words.
In a swirl of fairy dust, Lizzie returned to Furdrobe and gushed to everyone how the charming Jean-Pierre had called her ‘mon cheri.’ The Fairy Dogmother was delighted, and she declared that the new Valentines collection was to be called 'Mon Cheri'.
With the magical crystal cherries added, the collection was complete. Each piece shimmered with love, adventure, and a touch of Parisian magic. Before Lizzie went home, the Fairy Dogmother unveiled a very special bow from the collection. “This one's for you, Lizzie,” she announced. “You are a special dog who follows her heart, and this bow shall be named the ‘Mon Cheri VIP Queen Elizabeth.”
Though she was back at home, she often thought of her guide, Jean-Pierre, and wondered if perhaps one day, another sprinkling of fairy dust might whisk her back to the City of Love.
Furdrobe: Because every pet deserves to sparkle.
Say hello to Lizzie on her Instagram account here: @queenelizabethcavalier
On a crisp winter morning in the land of Furdrobe, the Fairy Dogmother was busy preparing her Christmas collection. A fresh delivery of extremely rare and beautiful crystals had just arrived from the magical mountains of Austria, thanks to the Crystal Hunting Fairy.
But to complete the collection she needed one last thing - the finest silk tartans, woven by the fairies of Scotland. She asked her glamorous American chihuahua friends, Maya, Rina, Whisper, Pria and Kiwi, also known as the Glam Chi Sisters, to venture there and choose a tartan each for the collection.
The sisters set off on their quest, trotting along winding stone paths, crossing enchanted hills, and dashing through mist-covered glens. As the hours passed, they found no trace of the fairy weavers or the mystical clearing they sought. With daylight fading and their paws growing cold, their hopes began to wane. They decided to rest at a nearby inn, warming themselves with a hot toddy as they discussed their next steps.
As luck may have it, a friendly bark came from the neighbouring table. It was Mac, a Scottie dog with a coat as dark as midnight and eyes that sparkled with the secrets of the glen. "A wee bit lost are we, lassies? I overheard your conversation. Fear not, I know where to find those tartan fairies!" he said, wagging his tail. "Follow me to Selkirk!"
Mac led the Glam Chi Sisters deeper and deeper into the forest until they finally reached a hidden glade bathed in the soft glow of the moonlight. There, under the starry sky, the Scottish fairies were hard at work, their looms humming with magic as they wove beautiful silk tartans in vivid reds, greens, whites and blues.
The fairies warmly welcomed the sisters, and when they learnt that they had been sent by the Fairy Dogmother they invited them to choose a tartan each for her Christmas collection. Overjoyed they carefully selected their tartans, and expressed heartfelt thanks to both the fairies and to Mac. Before they left, Mac extended a special invitation for them to come back for a Hogmanay Ceilidh, and excited for the Scottish festivities, they eagerly agreed.
When they returned to Furdrobe the Fairy Dogmother was delighted. Her collection, with exquisite tartans and the rarest crystals the collection was finally complete.
The Glam Chi Sisters excitedly told her all about Mac and the invitation to the Highland Fling.
“Ah ha”, said the Fairy Dogmother. “Highland Fling, what a perfect name for a collection!”
So a true Christmas miracle was brought to life by five glamorous chihuahuas, one charming Scottie dog, and a touch of fairy magic.
Furdrobe, because every pet deserves to sparkle.
Once upon a time, the Fairy Dogmother was hosting a tea party in the shimmering gardens of Furdrobe. Her dear friend Kitty, a Maltese Terrier from Switzerland with the silkiest white fur, was the guest of honour. As they enjoyed their tea, a butterfly descended from the sky, gracefully dancing around Kitty before landing on her. Everyone gasped as they watched the butterfly transform into a beautiful butterfly-shaped crystal. The Fairy Dogmother gazed at Kitty and said ‘Kitty, you hold some of the magic of the Austrian mountains within you; that is why the butterfly transformed. It looks so lovely on you, so I will create my new collection inspired by butterflies and call it Papillon’. However, to complete the collection, she would need more butterfly crystals, which she knew would only be found in the magical Austrian mountains. The Crystal Hunting Fairy, offered to accompany Kitty on this grand adventure, and they immediately set off, excited for what lay ahead.
Upon their arrival at the mountains, they were greeted by a breathtaking sight, for the air was filled with a kaleidoscope of twinkling, fluttering wings, more beautiful than anyone could ever imagine. They watched in awe as the butterflies gently landed on the magical Austrian flowers, where they changed into dazzling butterfly-shaped crystals. Mesmerised, Kitty knew these crystals would be perfect for the new Papillon collection. With the help of the Crystal Hunting Fairy, she carefully collected them.
Back in Furdrobe, the fairies had already begun their work, weaving magical silks and enchanting their needles and threads in anticipation of the return of Kitty and the Crystal Hunting Fairy. When they arrived and presented the crystals, the Fairy Dogmother was delighted and affixed them to the silks, creating an exquisite collection that radiated magic and elegance. As the fairies gathered around to admire the Papillon collection, they marvelled at its beauty, revelling in the knowledge that magic is everywhere and that endless possibilities shimmer within the enchanting realm of Furdrobe.
Furdrobe, because every pet deserves to sparkle.
In the enchanted realm of Furdrobe, where fairy dust dances on the breeze and magic sparkles in every corner, there dwelled the esteemed Fairy Dogmother, guardian of style and elegance for all the beloved pets of the land.
As the soft, pastel hues of spring painted the landscape with warmth and wonder, the Fairy Dogmother was hosting a grand celebration, a magnificent gathering where both fairies and very important pets come together to revel in the splendour of the season. Amidst the festivities the Kitchen Fairy conjured up a divine dessert of ripe peaches and creamy delights, infused with a shimmering magic that made the cream gleam like pearls. Inspired by the sight, the Fairy Dogmother envisioned a new collection that would capture the warmth and radiance of spring: Peaches and Pearls.
Calling upon her fairy companions, she tasked them with weaving the finest silks in delicious hues of peaches and creams; so they started enchanting their magical needles and began their work. She also called upon the Crystal Hunting Fairy, a fearless adventurer, to fly across to the distant Austrian mountains, with a quest of sourcing the perfect crystals and pearls to bring her vision to life.
As the Crystal Hunting Fairy journeyed through the majestic mountains, she was delighted to discover an abundance of peach-hued sparkles; as soon as she saw them she knew they were perfect for the collection. However, she did encounter an unexpected obstacle, for there were no pearls to be found. As she fluttered about the mountain peaks in search of them, she stumbled upon a Pirate Fairy, who had a string of exquisite pearls around her neck. Curious, she approached her and enquired about her treasures. Surprisingly, the Pirate Fairy revealed a hidden stash of pearls, acquired through her daring adventures, and offered them to the Crystal Hunting Fairy in exchange for a bit of gold. She gratefully accepted the offer, gathered up the precious bounty and excitedly made her return to Furdrobe.
With her new magical ingredients, the Fairy Dogmother worked her spells and sprinkled her shimmering fairy dust, infusing each beautiful bow and flouncy tutu with the magic of Furdrobe, because every pet deserves to sparkle.
In the enchanted realm of Kent, nestled in a cosy cottage, lived a small and sweet chihuahua called Little Willow. Although she loved her home and her life, she longed for a night of glitz and glamour, and her heart fluttered at the thought of walking down the red carpet at the Oscars. Such a dream seemed but a distant fantasy for this little one, until one magical night.
As she settled down in front of the fire and gazed out of the window, a shooting star shot across the sky. At that moment, she made a wish with all her heart - to attend the Oscars in just one nights’ time. Summoned by the wish, the Fairy Dogmother appeared, her presence bathed in a soft, resplendent glow. With a twinkle in her eye, she promised to make her dream come true. ‘My dear Little Willow’, the Fairy Dogmother said, her voice as soft as a Welsh song, ‘I have heard your wish, and I am here to make it come true. I will put all my black and gold sparkles into this gown. With the help of my magical fairies, you will have the gown of your dreams and you shall go to the Oscars, but the spell will only last for one night!’.
With a wave of her wand, her faithful fairies appeared and fluttered around Little Willow with shimmering excitement. With meticulous care, they took her measurements and started cutting the most exquisite fabrics of black and gold, including silks, velvets and tulles. They adorned these fabrics with ethereal crystals, sourced from the enchanted mountains of Austria. Working tirelessly through the night and day, they poured their hearts into their craft, and finally, a breathtaking masterpiece took shape.
As the evening drew near, the fairies helped her into the sparkling black and gold gown, and her heart jumped with excitement as she twirled, feeling like a true Hollywood star. The Fairy Dogmother smiled proudly, knowing that this little VIP was about to embark on an adventure of a lifetime. ‘Make sure you’re back home by midnight’ she said as she disappeared into the night sky. And so, Little Willow had the most wonderful time at the Oscars amongst the famous Hollywood stars. But as the hour grew late, she bid farewell to the dazzling festivities, mindful of the Fairy Dogmother’s warning.
As she crossed through the gate, she heard the final bell bongs of the night in the distance. On the final strike the spell was broken, and her gown shattered into a thousand magical glittering pieces. She watched as they soared up into the air, all the way up to the stars in the sky. As they floated back down gracefully and hit the ground around her, each piece transformed into an organza rose, sparkly bow or whimsical tutu, and thus, Furdrobe’s Oscars collection was created, because every pet deserves to sparkle.
As Little Willow returned to her happy home, she carried with her the memory of this magical night, and she realised that dreams really do come true under the twinkling stars of Furdrobe.
Prince Jordan Valentino has created a beautiful range of harnesses to compliment Furdrobe’s Oscars collection.
Welcome to October, the month dedicated to raising awareness for Breast Cancer. For 2023, we join this amazing worldwide campaign that aims to increase awareness, early detection and vital research funding. We believe in the power of fashion to make a statement, so we are thrilled to introduce a new collection of Breast Cancer Awareness bows again this year!
With each purchase, a portion of the proceeds will be dedicated to supporting a UK breast cancer charity. Join us in making a difference, one sparkly bow at a time. 🎀💖
We’ve teamed up with the gorgeous Sasha the Pom, who is our Breast Cancer Awareness Brand Ambassador, she wants to share this message:
October is Breast Cancer Awareness Month and I am honoured to participate with Furdrobe in raising awareness of this important cause that has touched the lives of so many loved ones I know.
My dedication to this cause is in loving honour of supporting the fighters, admiring the survivors, honouring the taken and never giving up hope for women all around the world. Hope is one thing that nobody can take from us.
In loving support and raising awareness.
Sasha 💖
Shop the beautiul Breast Cancer Awareness Bows here.
Spread the word! Share photos of your little VIP’s in their outfits on social media using #furdrobethinkspink, let’s be part of creating a pinker, brighter future for us all!
